Publicity Campaign during Christmas 2018 and New Year 2019 holidays

The Department of Health launched a publicity campaign during Christmas 2018 and New Year 2019 holidays to increase public awareness on the important role of family doctors in providing comprehensive, continuing, whole person and co-ordinated primary care as well as to promote Primary Care Directory.

Promotional messages at Facebook pages of Centre for Health Protection and NGO partners, e.g., Joyful (Mental Health) Foundation (Chinese version only).
Advertisements in four free Chinese local newspapers
Promotional messages on bus body of buses
Promotional messages on seat back of buses
Promotional messages at internet
To facilitate the public to search for doctors providing service during Christmas 2018 and New Year 2019 holidays, the Primary Care Directory displayed a tailored list of doctors in its main page. The message was further disseminated to the community via NGO partners, Healthy Cities, integrated family service centres and District Coordinating Committees.
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